A selection of logo and identity work produced outside of full-time employment — spanning hospitality, music and lifestyle brands.
01
A refined hospitality group identity — designed across three colourways to work on white, black and premium gold backgrounds for different applications.
02
A minimal, modern identity for a barbershop — wordmark and monogram mark designed with clean lines and a sleek contemporary feel.
03
An illustrated mascot logo and logotype for DJ NastyNas — a bold, characterful identity built around a custom figure head illustration with strong visual personality.
Three distinct identities across hospitality, lifestyle and music — each requiring a completely different visual language while demonstrating consistent craft in mark-making.
Freelance logo work demands quick understanding of a client's world and audience. Getting from brief to a mark that feels right for the brand — without the context of a wider design team — is a different discipline to in-house work, and one that sharpens both instinct and efficiency.
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