Pirana
Halloween
Two years of Halloween campaigns for Pirana — menus, social and photography across 2024 and 2025.
Design the Halloween campaign for Pirana across two consecutive years — menus and social in 2024, and menus with on-site photography in 2025. Cocktail illustrations on the menus were also created as part of the project.
01
2025
Three menus — dessert, cocktail and set — each featuring original cocktail illustrations, alongside on-site photography capturing the atmosphere of the night.
Menus
Photography
02
2024
Social flyers and menus for the previous year's Halloween — cocktail and set menu alongside the campaign social content.
Social
Menus
Two consecutive years of Halloween campaign output for Pirana — each year building on the last, with 2025 expanding into on-site photography alongside the print deliverables.
Returning to the same event across two years gave a clear sense of how the work evolved — more formats, more confidence in the visual language, and a stronger overall campaign in the second year.
© 2026 Ataberk Kurtulan, All Rights Reserved.