Pirana
Valentine's Day
A full Valentine's Day campaign for Pirana — social, menus, mailout, event collateral and cocktail photography across print and digital.
Design the complete Valentine's Day campaign for Pirana — from the first social announcement through to menus, mailout, and printed event collateral handed to guests on the night.
01
Social & Mailout
A story-format flyer to announce the event on social, paired with a mailout to drive direct bookings from the venue's mailing list.
02
Menus
Separate drinks and food menus designed for the event — bringing the Valentine's campaign visual language into print format.
03
Photography
Cocktail and food photography shot for Pirana — capturing the drinks and dishes for use across social and digital channels.
04
Event Collateral
A suite of A5 printed pieces designed for the night — invitation, event menu, story flyer, a QR code for guests to share moments, and a custom illustration with event slogan.
05
In Venue
Campaign delivered in venue — menus, collateral and event styling photographed on the night.
A complete Valentine's Day campaign — from the first digital touchpoint through to printed collateral handed to guests on the night, all carrying a consistent visual identity.
This project required the most print formats of any single campaign — invitation, menu, QR card, flyer and illustration all needed to feel like one suite while serving very different purposes on the night.
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