Pirana
NYE 2025
A Great Gatsby themed New Year's Eve campaign — social, menus, mailout and cocktail photography designed to sell out a premium nightclub night.
Design the full campaign for Pirana's New Year's Eve 2025 — a Great Gatsby themed night. Everything from social flyers and menus to the mailout needed to feel glamorous, cohesive, and drive ticket sales.
01
Social Media
Story-format flyers designed to announce the event and build anticipation across Instagram and other platforms. The Gatsby theme called for gold, art deco typography and a sense of occasion.
02
Menus
Event-specific menus designed to match the Gatsby theme — bringing the campaign's visual language from screen to print for the night itself.
03
Photography
Cocktail photography shot for Pirana — capturing the drinks and atmosphere of the venue for use across social and digital.
A full campaign delivered across social, print, email and photography — consistent Gatsby visual language from the first Instagram story through to the menu and cocktails on the night.
Designing and shooting across multiple formats simultaneously for a single event reinforced how important it is to establish the visual rules early — once the palette and tone were locked, adapting them across every touchpoint was significantly faster.
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